Projects in 2023
When we met Misty, her company, Enrich Yoga & Wellness, was a home-based yoga business. Misty hosted private sessions in her home and taught in various studios around Edmonton and the surrounding areas. She had a great website but wanted to hire us to zhuzh it up a little by evolving the design and improving the user experience. Misty wanted to explore the new technology available for building websites, specifically with the idea of establishing a members only area where she'd provide a library/archive of recorded classes. The start date of our open-ended contract was to be Feb 1, 2023.
Initially the scope for her new website was to include:
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improve the look and feel of the website by applying consistent typography, alignment, design and navigation
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establish a Brand Guide with set fonts, colours and vibes then deploy across the website
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research new tech and possibly port the website to a new platform
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create an archive/library for previously recorded yoga classes and research how to do live streaming on the website
The entire scope/focus and timeline for the collaboration pivoted during an impromptu video chat on Jan 21, 2023, when Misty revealed that she had just signed a one year lease on a storefront in Edmonton! Suddenly we had a hard ship date of March 30, 2023 - we had a grand opening happening on April 1st!
In addition to the initial scope, Misty now needed the following:
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full course catalogue, gallery, blog, and wiki
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team page with bios and photos
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descriptive online schedule for the studio
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online session booking that provided live reporting on capacity
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ability to process payments for individual session fees, sell & maintain multi-class punch cards, sell & maintain monthly tiered memberships
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pre/post launch marketing and the creation of digital and printed marketing materials
Working with Enrich Yoga & Wellness
has been an incredibly rewarding experience.
